Our neighborhood, then and now
Thomas Park/Avondale is today in the midst of transformation where people are coming together to make our neighborhood safer and more beautiful by reclaiming abandoned spaces, turning them into places of gathering and enjoyment, and rebuilding our community life after decades of despair. At the beginning of the Twentieth Century, our forefathers came here from the Appalachian region to work at the factories. They settled here with their families, creating a wonderful neighborhood. The community grew and prospered as the factories flourished. Our families earned good salaries, and many children followed their parents into jobs at the factories. Community life was vibrant, people lived in nicely kept homes, and little league baseball, basketball, other forms of recreation, family and social events were held at the many churches and the recreational center. As the factories began closing down, however, and the jobs became fewer, our neighborhood fell into decay. Some people left, businesses closed, and the crime rate rose. Neighbors felt hopelessness and anger due to low paying jobs and lack of opportunity. Notwithstanding, the wealth of community resources was always present.
In recent years, community members have come together with diverse neighboring and citywide organizations and funders in the 8twelve Coalition to revitalize our neighborhood.
Today, residents are taking better care of our neighborhood and the transformation is evident. There is a new pride. We can see that organizations are coming together to do things for the neighborhood and we love it. We can see for example, that Habitat is building houses in the neighborhood, and that people are now buying houses here, instead of residents moving out. It is a joy to be here today.
About our logo
After meeting and discussing with the group from Thomas Park/Avondale – we gained a vast insight into what the community has been and where it’s going. It’s that idea of past, present and future that really starts to come through with the mark we’ve created. Within the mark itself the viewer can identify a variety of things that came out of our conversation. First, there’s the gear that puts emphasis on the neighborhood’s past and the factories that many people remember. The rough edges and distressed look helping to push that thought of something worn – yet tried and true. Growing out of the gear are trees, representing the efforts of the community today and how parks are being created and further efforts like the ball diamond are helping to bring the neighbors closer together. Finally, the ellipsis that separates the two elements is really what combines the past and present to suggest the future of what is to come.
The font chosen is a lowercase serif treatment to help provide a bit of youthful fun to the logo while still remaining traditional in nature. Colors were picked based upon the feedback from the group that might best represent the surrounding area of Thomas Park/Avondale.